J. Michael Jewelers, Still Dazzling!
22.05.12
Despite the sluggish economy, St. Valentine's Day is inspiring a steady stream of shoppers to visit J.Michael Jewelers, located at 370 Springfield Ave., in Berkeley Heights, NJ.
"Business has been steady, and the activity around St. Valentine's Day began about a week ago," said Owner Michael Bernardo.
“Necklaces and earrings have been big for the last couple of weeks," said Bernardo, a graduate of the Gemological Institute of America, who purchased the shop in 1996 from the previous owner who established it in 1970.
While one might think that gold would be the most sought after item, Bernardo said the reality is the exact opposite.
He said, "There's been a lot of interest in color stones and diamonds."
Bernardo said that for him, jewelry is a 'thing of beauty' and it is meant to be worn and adorned. It is not necessarily an investment.
He said, for instance, if one were to buy gold as an investment, then a buyer would more likely purchase bullion or coins.
Source: Patch.com